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First things first.

What is white space?

 
 

So you might be saying,
“Hey White Space, I like what you’re saying but first things first, what is 'white space' anyway"?

Excellent question.

 
 
In design, the white space is literally the area of a page without print or pictures, the unused space.*
— *Merriam Webster
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Likewise, for brands, the white space is the undiscovered opportunity found in a crowded marketplace.

How We Discover Your White Space.

Like all marketing agencies, we study the data. But where our approach differs is that instead of delivering a plan that addresses the widest demographic possible, we pinpoint the audience that is being underserved by similar brands, people who are eager for a solution to a current trend, growing need or lifestyle problem.